Course Details - Eacademy

What you'll learn

In a digital marketing course, you will gain a range of skills and knowledge related to online marketing, including:

Digital Marketing Fundamentals: Understand the core principles and strategies of digital marketing.
Website and Landing Page Optimization: Learn to optimize websites and landing pages for user experience and conversion.
Search Engine Optimization (SEO): Master on-page and off-page SEO techniques to improve website visibility in search engines.
Content Marketing:Create and curate content for digital marketing campaigns.

Social Media Marketing: Use major social media platforms for marketing purposes.
Email Marketing:Build and manage email marketing campaigns.
Analytics and Data Analysis: Use web analytics tools like Google Analytics to measure the performance of marketing campaigns.
Career and Soft Skills:Enhance your communication, problem-solving, and teamwork skills.

By the end of the course, you will have the skills and knowledge needed to plan, execute, and measure effective digital marketing campaigns across various online channels, making you a valuable asset in the field of digital marketing.

Course Content

Understanding the fundamentals of digital marketing.
Exploring the digital marketing landscape and its evolution.
Identifying key industry trends.

Techniques for optimizing websites and landing pages for user experience and conversion.
Principles of user interface (UI) and user experience (UX) design.

On-page and off-page SEO techniques to improve website visibility in search engines.
Keyword research, backlink building, and SEO analytics.

Creating and curating content for digital marketing campaigns.
Developing content marketing strategies and understanding the importance of storytelling.

Utilizing major social media platforms for marketing purposes.
Creating and managing social media marketing campaigns.

Requirements

Computer and Internet Access: A computer or laptop with internet access is essential for online learning and practical exercises.
Basic Computer Skills: While the course may cover digital marketing from the ground up, having basic computer skills will be beneficial.
Language Proficiency: Proficiency in the language of instruction (usually English) to understand course materials.
Commitment: Be prepared to dedicate time for lectures, hands-on projects, and assignments.

Description

Digital Marketing Fundamentals: Gain an understanding of the core principles and strategies of digital marketing.
Website Optimization: Learn how to optimize websites and landing pages for improved user experience and conversions.
Search Engine Optimization (SEO): Master techniques to improve website visibility in search engines, including keyword research, on-page and off-page SEO.
Content Marketing: Develop content marketing strategies and learn to create and curate content that engages and informs your target audience.

Review

4.7

Course Rating

63%

29%

Featured review

sharath

This course was the turning point in my marketing career. The knowledge and skills I gained here led to a promotion and a salary increase. Worth every penny!

Gogul

Enrolling in Eacademy was the best decision I made for my professional development. The courses are not just informative but incredibly practical. The knowledge I've gained is directly applicable to my job, and it's made a significant impact on my career

SWATHI P C

Excellent program to grow within the marketing profession, a good way to support a better future, 100 % placement. I highly recommend it to anyone who is passionate about building their career in digital marketing